The Splash Q&A with Zoë Taylor-Crane

May 14, 2019

The Splash Q&A with Zoë Taylor-Crane

THE SPLASH INTERVIEW : Our monthly blog featuring amazing women doing some incredible things. We hope you enjoy reading about them!

— Anjanette


Zoë Taylor-Crane is an intuitive crystal healer and the founder of Paper Crane Apothecary. She is also an actress, with a long recurring role as a waitress on Days Of Our Lives. She and her husband Robert Scott Crane (son of the late Bob Crane and Sigrid Valdis of Hogan’s Heroes fame) live in Los Angeles with their two sons, a cat named Miss Cleo (yes, after the psychic), three lizards: Sally, Jessy and Raphael, and a bevy of semi-tame, free-range squirrels.


Q&A

with

Zoë Taylor-Crane

Company

Paper Crane Apothecary

Title

Founder + Creative Director

Website

Quick Answers


Hometown
Santa Rosa, CA

Current residence
Westwood, CA

Type of business
Purveyor of Handmade Gem-Infused Aromatherapy Potions, Intuitive Crystal Healer

Years in the business
4

Favorite crystal/gem
Labradorite

Favorite piece of jewelry
Aside from my wedding ring, my favorite piece of jewelry is a gorgeous Moldavite ring that I treated myself to during a magical trip to Sedona, AZ.

Best vacation spot
Culture Trip: New Orleans or Paris
Tropical Getaway: Costa Rica or Hawaii
Inner Quest: Sedona, AZ

Favorite fitness activity
Hiking and Yoga

Drink by day/night
Black Tea by day, Moscow Mules by night!

5 things you can’t live without:
Crystals, Palo Santo, Witty Banter, Good Lighting, Cheese

What keeps you grounded?
Motherhood, my wonderful husband, my hilarious friends, sea salt baths, my pet squirrels, being in nature, and the various grounding crystals I’m usually carrying around in my bra!

What are you binge watching right now?
Killing Eve on BBC…. It’s deliciously dark and wickedly fun.

What’s your favorite Gem-Water blend? 
Happiness!

 

Quick Answers


Hometown
Santa Rosa, CA

Current residence
Westwood, CA

Type of business
Purveyor of Handmade Gem-Infused Aromatherapy Potions, Intuitive Crystal Healer

Years in the business
4

Favorite crystal/gem
Labradorite

Favorite piece of jewelry
Aside from my wedding ring, my favorite piece of jewelry is a gorgeous Moldavite ring that I treated myself to during a magical trip to Sedona, AZ.

Best vacation spot
Culture Trip: New Orleans or Paris
Tropical Getaway: Costa Rica or Hawaii
Inner Quest: Sedona, AZ

Favorite fitness activity
Hiking and Yoga

Drink by day/night
Black Tea by day, Moscow Mules by night!

5 things you can’t live without:
Crystals, Palo Santo, Witty Banter, Good Lighting, Cheese

What keeps you grounded?
Motherhood, my wonderful husband, my hilarious friends, sea salt baths, my pet squirrels, being in nature, and the various grounding crystals I’m usually carrying around in my bra!

What are you binge watching right now?
Killing Eve on BBC…. It’s deliciously dark and wickedly fun.

What’s your favorite Gem-Water blend? 
Happiness!

 


3 Questions

 

What do you love most about your business?

I love knowing that my products are helping people all over the world make positive energetic shifts in their lives. It brings me such joy and a strong sense of purpose when I hear success stories from my clients.

 

Tell us about the journey of how you built your business. How many years did it take you to get to where you are today?

How many years did it take you to get to where you are today? It all started with a desperate attempt to get a decent night of sleep. My then almost 2 year old son still wasn’t sleeping through the night, regardless of how much lavender I diffused in his room. While researching crystals that might help him go the f*** to sleep, I encountered information on making gem elixirs. I decided to try my hand at creating a sleep elixir that I could combine with the aromatherapy I was already implementing. Thus, the prototype for my first gem-infused aromatherapy mist, Dreamcatcher, was created. Within minutes of spraying my crystal concoction, my son fell asleep and slept soundly through the night for the first time in his life. When I woke up the next morning, feeling refreshed for the first time in what felt like forever, I realized that I was on to something… I continued creating more crystal potions for friends and family, and I got so much positive feedback and encouragement that I took a leap of faith and started my Etsy shop in late 2014. While I now have clients who span the globe, and have since been featured in Vogue, goop, French Vanity Fair, The Guardian, New York Magazine and countless other publications, I still make all of my potions by hand in my backyard she-shed, which I have affectionately dubbed The Crystal Cabin.

 

 

What words of advice can you give other women entrepreneurs?

The hardest and scariest step on an entrepreneur’s journey is the first one. Don’t focus too much on the giant mountain, instead give your energy to the part of the path that is right in front of you. Rome was not built in a day, and neither are Boss Babe Empires. Take a leap of faith and go follow that dream!

 

Anything else you would like to share with our readers?

You can find my crystal potions in my Etsy shop: papercraneapothecary.etsy.com and on goop.com.

 

Paper Crane Apothecary has been featured in Vogue, goop, French Vanity Fair, The Guardian, New York Magazine,British GQ, New York Times, New York Post, US Weekly, Australian Cosmopolitan, POPSUGAR, Marie Claire UK, The Sydney Morning Herald, The Late Show with Stephen Colbertand The DoctorsTV show.


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