JCK did an awesome piece on the popularity of crystals and the opportunities available to jewelry retailers. As a 23-year jewelry industry veteran, I can share that jewelry stores are the PERFECT environment to incorporate crystals in this new, wellness-minded way. Since launching Gem-water almost three years ago so many jewelry stores who have bought the line have enjoyed seeing the additional sales from the simple act of serving water. You can get to know Colleen McCann, Zoë Taylor-Crane, and Andi Scarborough even more in our SPLASH series.
xo